FOGG Gildeskål – From a Concert Hat to a Norwegian Design Icon

At FOGG Gildeskål, we believe that the best stories are the ones you can wear. Our journey started with a simple, hand-knit hat worn at a hip-hop concert in 2011. What began as a fun moment turned into a brand that’s now known for its high-quality, locally-produced hats, scarves, and tops inspired by the raw beauty of the Arctic. Our goal has always been simple: to create clothing that connects people—to nature, to each other, and to Norwegian craftsmanship.

The Moment That Sparked FOGG

It was at that 2011 concert where the spark of entrepreneurship first lit. Gøril’s boyfriend wore a hand-knit hat that caught the eye of fellow concertgoers, leading to two instant requests to buy it. That moment made us realize the potential of simple, well-crafted design. From this humble beginning, we built FOGG Gildeskål, inspired by the unique combination of Norwegian tradition and modern, functional design.

Frøydis and Gøril Pedersen at the FOGG store in Oslo, 2021. 

Our Hero: You

FOGG Gildeskål isn’t just about us—it’s about you. You, who love to explore the outdoors, who want clothing that combines warmth, function, and style. Our customers are our heroes, and we create pieces to make your life a little better, a little cozier, and a lot more connected to the Arctic spirit. Whether it’s our bestselling T beanie or one of our cozy neck warmers, each piece is designed with you in mind.

Craftsmanship Meets Innovation

In the early days, our hats were entirely hand-knit, with each piece taking up to 15 hours to make. As demand grew, we realized we needed to evolve without losing our handmade touch. We invested in hand-knitting machines, learning through trial and error to scale up our production while maintaining the same level of quality and care.

Today, our collection includes beanies models, multiple different scarves and neck warmers, and stylish tops like singlets and long sleeves.

Despite our growth, every piece still reflects our core values: sustainability, quality, and a connection to our Norwegian roots.

Sustainably Crafted for the Arctic Lifestyle

Sustainability is at the heart of FOGG Gildeskål. We carefully select our materials, focusing on natural fibers like Norwegian wool, which are both durable and eco-friendly. Each design is inspired by the landscapes that surround us in Gildeskål—the mountains, the sea, and the wide Arctic skies. This connection to nature influences everything we create, from our luxuriously cashmere scarves to our functional, thin beanies.

Join Our Journey

What started with a hand-knit hat has now turned into a brand that designs for some of Norway’s most iconic events and personalities. We’ve created the official Øyalua for Norway’s largest music festival, Øyafestivalen, and our designs are worn by some of Norway’s most prominent rappers. Despite this, we remain true to our roots—crafting high-quality, Arctic-inspired designs for everyone.

We’d love for you to join us on this journey. Whether you’re shopping for our latest collection or following our latest updates on Instagram, we’re excited to share our story with you.

From Trænafestivalen 2013, at a music festival on an island of the Norwegian coast. 

Stay Warm, Stay Connected

At FOGG Gildeskål, every piece of clothing carries the warmth of the Arctic and the creativity of Norwegian design. We invite you to discover more by checking out our full collection or signing up for our newsletter.

Got any questions? Reach out to us at fogggildeskal@fogg.no or send us a message on our instagram. We’d love to hear from you!